Latest Articles

The Growth of the Market for Functional Beverages

Consumers may initially reach for beverages seeking hydration and refreshment, but many are interested in more. Among millennial and Gen Z shoppers,…
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Rise of Matcha: A Flavorful East Asian Influence

 Matcha is thought to date back nearly 5,000 years to China’s Tang Dynasty. However, it only recently reached a wider audience in the U.S. when…
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Functional Non-Alcoholic Beverages: Innovation, Ingredients, and Opportunities

The non-alcoholic beverage category has transformed from a niche space into one of the fastest-growing global markets. Valued at $1.41 trillion today…
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Coffee Trends in 2026: Flavor, Function, and the Next Wave of Innovation

While water remains the most consumed beverage globally, coffee continues to hold its place as the most popular beverage in the United States,…
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Trend Spotlight: Herb-Infused Coffee – Where Wellness Meets the Brew

Coffee remains a daily ritual for millions — and that ritual is evolving. As consumers seek beverages that not only deliver bold flavor but also…
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The Future Is Swalty: 3 TikTok Trends Reshaping Food Retail

Viral social media trends can often translate to real-time impacts for brands – and the algorithmic pull of TikTok is particularly strong. “TikTok’s…
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Exciting Beverage Trends for 2025

As summer approaches, the excitement for travel and leisure builds, with people seeking new destinations to unwind and soak up the warmth of the…
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Fueling Demand: How Health & Wellness Trends Are Shaping the Future of B2B Food and Beverage

Health and wellness continue to be a powerful force across the global food and beverage industry. Forecasts show this segment growing at a robust 9.4…
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New Holiday Beverages on the Rise: New and Innovative Flavors

Changing seasons are an ideal time for beverage brands to shake up their menus and tempt consumers to revisit old favorites or try something new.…
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Brewing Trends: Exploring Coffee Flavors and Consumer Insights

The world of coffee continues to evolve at an exciting pace, with consumers becoming more adventurous and demanding in their preferences. Coffee is no…
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Symrise & Infusd Nutrition at Future Food-Tech 2026

Symrise, in collaboration with Infusd Nutrition, will be attending Future…

Symrise and Giraffe Foods at Restaurants Canada Show 2026

Symrise and Giraffe Foods will be attending the Restaurants Canada Show 2026 at …