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Brand Trends Arising From Pink October Solidarity

Trend Perspectives with Cynthia Maxwell Pink became the most prominent color of October in 1992 when Evelyn Lauder of Estee Lauder along with a…
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Trend Perspectives with Cynthia Maxwell: Trends You See Everywhere!

By Cynthia Maxwell, Trend Forecasting I remember doing a men’s trend forecasting report in 2013. The importance of blue was strong as well as an…
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Trend Perspectives by Cynthia Maxwell: Bold and Beautiful Colors in Packaging for Food and Beverage

By Cynthia Maxwell, Trend Forecasting Cherry Tomato, Lime Punch, Ultra Violet! These are some of the bright additions to Pantone’s spring 18 fashion…
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Trend Perspectives by Cynthia Maxwell: Looking at the Future of Color Trends

As we head into fall and winter thinking only of pumpkin flavors, turkey, holiday décor and cold weather clothing, the Spring 2018 runways have ended…
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Trend Perspectives by Cynthia Maxwell: The Changing Face of the Retail Store

By Cynthia Maxwell, Trend Forecasting “In 2017, 8,642 retail stores will close in North America.” - Doug Stephens, The Business of Fashion. For years…
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Unique and Innovative Product Packaging Attracts Consumers

By Cynthia Maxwell, Trend Forecasting I remember when Evian released the limited edition Christian Lacroix 750ml bottle. The delicate white lace…
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Trend Perspectives by Cynthia Maxwell: The Intersection of Technology and Food

By Cynthia Maxwell, Trend Forecasting “I WONT BE IMPRESSED WITH TECHNOLOGY UNTIL I CAN DOWNLOAD FOOD.”I recently saw this posted on a friends…
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Trend Perspectives by Cynthia Maxwell: How to Embrace Green

By Cynthia Maxwell, Trend Forecasting Embrace Green! What do you think of when you think of the color green?  Some say nature, money, or even the…
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Trend Perspectives with Brad Ross: 2017-18 Color Forecast

By Brad Ross, Global Trend Forecasting This month’s focus is on color. Today, color is like Snapchat; we get flashes of hue predictions and as soon…
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Trend Perspectives with Brad Ross: Is Social Media Dead?

By Brad Ross, Global Trend Forecasting While some social media networks are gaining momentum (i.e. Snapchat and Instagram), one of the latest trends…
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[On-Demand Webinar] Inspiring Vanilla: Bringing You Closest to the Source

  A look at how Symrise vanilla from Madagascar can help you create inspiring…