Latest Articles

National Peach Month: A Look at Flavor Innovation and Menu Trends

Pour a tall glass of peach iced tea, add a scoop of peach sorbet (or peach Schnapps, if it’s 5:00pm somewhere), and throw in a slice of fresh peach for good measure: August is...  more »

Non-Alcoholic Beverage Category Innovations 2020

Innovation is rife in the non-alcoholic beverage market as companies are seeking to provide offerings that satisfy the evergrowing consumer demand for both healthy and convenient...  more »

Natural Botanical and Vanilla Extracts for Clean Label Food and Beverage

The demand for naturalness and transparency in the food and beverage marketplace has grown exponentially. In response, Symrise expanded our footprint of natural capabilities in...  more »

08/11/2020

Good Libations

Tags: Vodka, Drink Trends, BeerSource: USA Today

Spiked Slushies: Beer, Hard Seltzer and Spirits Take Center Stage in Summer's Coolest Drink Trend

When you hear spiked slushy, you might think of a Slurpee mixed with rum, vodka or other spirit. But this summer's coolest drink trend takes the concept of boozy frozen slush to...  more »

What is an Authentic Kobucha?

After years of debate - and a wave of lawsuits - over what kombucha is and how it is made, trade association Kobucha Brewers International (KBI) has released a code of practice...  more »

Symrise Launches Flavors for Low- and No-Alcohol Beverages

Symrise Flavors North America launched Spirit Signatures, a portfolio of flavor solutions for low- and no-alcohol beverages. The lineup includes Kentucky Whiskey, Tennessee...  more »

A Discussion with Generation Z: Food Trends and Product Purchasing

Trend Perspectives by Cynthia Maxwell Although generations are typically categorized by events rather than arbitrary dates; Gen Z birth years are generally considered to fall...  more »

Infographic: Mainstream Flavor Trends Surfacing From COVID-19

The long period of stress, uncertainty, and social distancing will change consumer behaviors for years, even after the pandemic ends. While it’s still too early to know the...  more »

Spirits Gallery: Summer Whiskeys and RTDs

In this spirits gallery, we highlight some of the notable new releases from the past several weeks, including new whiskey expressions from Nikka and Booker’s, plus a spate of new...  more »

07/28/2020

Good Libations

Tags: Asian, Flavor Trends, TeaSource: STiR

Premium Tea On the Rise in South Korea

A  drum set is squeezed in the corner of a sun-drenched rooftop balcony at Harney & Sons teahouse in Seoul’s quiet Yeonhui-dong area. Three contractors are discussing how best to...  more »

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Events

06/22/2020
Webinar: Mainstream Flavor Trends Surfacing From COVID-19

As we enter a re-opening phase in the wake of COVID-19, we also enter a new...

04/09/2020
Webinar: Symrise North America’s Top Flavor Trends for 2020 and Beyond

Trends may be the single most important driver in the food and beverage industry...