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Good Libations

Tags: Cocktails Source: Symrise

The science of mixing mind-blowing cocktails

David E Embury was a lawyer, cocktail enthusiast and all-round stickler. Incredulous that people thought they could serv...

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The Five Worlds of Freshness - Part 1: Cleanliness

What it means to “Feel Fresh Everyday” What does it mean when someone states that something tastes or smells “fresh?” Our research has shown that…
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Good Libations

Tags: Coffee Source: Symrise

The Multimillion Dollar Quest To Brew The Perfect Cup Of Coffee

On a Thursday morning in May, a man and a woman roll into a midtown Manhattan office with two James Bond-looking suitcas...

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Good Libations

Tags: Spirits Source: Symrise

Raising a Glass to American Upstart Distillers

In March 2011, Michael Vachon, an American expatriate working for a struggling tech start-up business in London, was in ...

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Good Libations

Tags: Cocktails, Spirits Source: Symrise

A Negroni Summer

At the recent opening party for Grand Banks, a meticulously on-trend oyster bar on an old fishing schooner anchored at P...

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Top 4 Observations for August from CEB Iconoculture

Today we are launching a new monthly feature on in-sight. Each month, we will be bringing you the latest observations and trends from CEB Iconoculture…
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Good Libations

Tags: Consumer Trends Source: Symrise

How To Repackage A Product Without Infuriating Customers

There's nothing that stops innovation faster in its tracks than a bad consumer experience. Many times these experiences ...

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Good Libations

Tags: Bourbon, Spirits Source: Symrise

Kentucky Bourbon Makers See Bright Future

— In a business where patience is part of the process, Kentucky bourbon makers are placing a big bet by stashing away th...

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You've Never Had Iced Coffee Like This

Today, Stacy Adimando discovers the next best thing to happen to iced coffee since half-and-half. But we like where your...

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Good Libations

Tags: Beer, Cider, News Source: Symrise

The craft beer revolution: how hops got hip

Creative young brewers and radical flavours have made people excited about beer again. But does craft beer live up to th...

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