Latest Articles

Trend Perspectives with Cynthia Maxwell: Trends You See Everywhere!

By Cynthia Maxwell, Trend Forecasting I remember doing a men’s trend forecasting report in 2013. The importance of blue was strong as well as an…
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The Secret World Of Coffee Cup Lid Design

We've all been there. You have a cup of hot coffee in a paper to-go cup with a lid, but when you go to take a sip the contraption betrays your trust…
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Trend Perspectives by Cynthia Maxwell: Bold and Beautiful Colors in Packaging for Food and Beverage

By Cynthia Maxwell, Trend Forecasting Cherry Tomato, Lime Punch, Ultra Violet! These are some of the bright additions to Pantone’s spring 18 fashion…
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Trend Perspectives by Cynthia Maxwell: Looking at the Future of Color Trends

As we head into fall and winter thinking only of pumpkin flavors, turkey, holiday décor and cold weather clothing, the Spring 2018 runways have ended…
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Trend Perspectives by Cynthia Maxwell: The Changing Face of the Retail Store

By Cynthia Maxwell, Trend Forecasting “In 2017, 8,642 retail stores will close in North America.” - Doug Stephens, The Business of Fashion. For years…
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Unique and Innovative Product Packaging Attracts Consumers

By Cynthia Maxwell, Trend Forecasting I remember when Evian released the limited edition Christian Lacroix 750ml bottle. The delicate white lace…
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A person experiences virtual reality and food - VR, AR technology and food

Trend Perspectives by Cynthia Maxwell: The Intersection of Technology and Food

By Cynthia Maxwell, Trend Forecasting “I WONT BE IMPRESSED WITH TECHNOLOGY UNTIL I CAN DOWNLOAD FOOD.”I recently saw this posted on a friends…
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Beer hotel

This Is What The World's First Beer-Themed Hotel Will Look Like (If Built)

Jacuzzis filled with beer. And let's not forget every meal paired with beer. That's the idea behind the world's first ...

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Pantone Greenery Color of the Year 2017

Trend Perspectives by Cynthia Maxwell: How to Embrace Green

By Cynthia Maxwell, Trend Forecasting Embrace Green! What do you think of when you think of the color green?  Some say nature, money, or even the…
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Comics And Beer Go Hand In Hand At This Superhero-Inspired Brewery

For some of us, it's impossible to ignore the attraction to a well-written and inspiring comic book story. Maybe that's ...

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Happy Holidays! See You in 2022!

The Symrise North America team wishes you all a very Happy Holiday seasoning and…

[Webinar] Reimagine Culinary and Snack Products for a Healthy Lifestyle

What does ‘health and wellness’ really mean for savory categories? Join us on T…