Latest Articles

Winter Fancy Food Show Trends 2018

Innovation and Trends from the 2018 Winter Fancy Food Show

By Ian Thurston, Symrise Senior Marketing Communication Manager The 2018 Winter Fancy Food Show recently took place in San Francisco. With 80,000+ specialty food and beverage...  more »

Every Family Follows Different Paths to Meals and Snacks

No two families are alike – and every family takes a variety of different paths to their food choices. Here is a quick list of the most common paths to meal and snack...  more »

Snack Choices Vary by Time of Day and by Occasion

When children pick out their own snacks, they generally have two goals in mind: they want to eat something delicious, and they want to feel full at the end of it. While the tastes...  more »

Three Types of Families and Their Snacking Preferences

When it comes to food selection, families are motivated by a wide variety of desires. Different parents prioritize different food-related goals and use snacks to fill a diverse...  more »

A Popular Snack Needs More Than Just Great Taste

Any snack that becomes popular has to taste great. But, surprisingly, flavor is not the number one driver of snack choices. In fact, it is simply one of many that factor into snack...  more »

Savoring the Possibilities: Investigating the Snacking Palate of U.S. Millennial Latinos - Part 1

By Esther Franklin and Danielle Cherry, Starcom MediaVest Group This is Part 1 of a 2 Part Symrise Series More of life is being consumed in bite-sized portions and interactions...  more »

INFOGRAPHIC: Latino Taste Preferences

Recently, the Symrise Marketing and Consumer Insights (MSCI) team conducted research as a part of our Sabor in America initiative, focusing on the influence of the Latino...  more »

Photo: blog.builddirect.com

Millennial Snacking Trends: Part 4 of 5 - The Mini-Meal

To understand the Millennial attitude toward snacking, and where it is taking that generation, the research tells us that we should consider three important elements: “Fun,”...  more »

Photo: foodservicedirector.com

Millennial Snacking Trends: Part 2 of 5 - The Quest for Health

This post is the second in a series of snacking habits of the Millennial generation. In the previous post we discussed the curiosity and willingness to experiment with new tastes...  more »

Photo: parentables.howstuffworks.com

Millennial Snacking Trends: Part 1 of 5 - Snacking Habits

We are devoting this series of posts to Millennial Snacking starting with general trends and then we will delve into Millennial snacking specifics. Millennial’s are the generation...  more »

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03/17/2020
Keeping Our Customers Top of Mind

While the current global situation is a far cry from business as usual, we want...

12/24/2019
Happy Holidays from Symrise, We'll See You Next Decade!

Thank you for reading, sharing and supporting In-sight in 2019 - here's to...