Latest Articles

Why Plant-Based Functional Beverages are Perfect for the Modern Market

Health has become a key priority for consumers all over the world since the pandemic, leading to a significant increase in demand for functional…
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"Shock Factor" Flavors Entice Younger Generations

Soft drinks flavors with a ‘shock factor’ – for example unique, unusual, and limited time only flavors – are creating a buzz among a younger…
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Cocktail trends: Unique Ingredients Making Capital Region Cocktail Lists

Word-of-mouth speakeasies are no longer the underground backbone of the cocktail scene, but their legacy is visible on cocktail menus powered by…
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Move over, pumpkin spice: Maple, apple emerge as popular autumn flavors in hot drinks

Starbucks’ Pumpkin Spice Latte, now making the rounds for the 18th straight autumn, set off a trend so widespread that it has become the butt of…
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Good Libations

Tags: Beverage, Seasonality Source: BevNet

This Week’s New Products: La Colombe Gets Pressed, Koia Adds Pumpkin Spice

Halloween isn’t yet upon us, but this week saw some beverage companies getting into the spirit of the holiday early by embracing of chocolate and…
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Beyond the Plate

Tags: martini, Beverage Source: Timout.com

Martini Menu Mania

Earlier this year, frozen drinks were everywhere, most notably at some previously unlikely locations. A little later, espresso “martinis”, which cling…
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Holistic Health Propels Low and No Alcohol Trend

Physical health benefits associated with reduced alcohol consumption is helping drive demand for ‘low to no’. But could there also be something more…
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What’s brewing in the hard tea category?

The hard seltzer category has seen major growth in the past few years, and now the hard tea segment is emerging as a potential disrupter to the “hard”…
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Move Over, Pumpkin Spice: Maple, Apple Emerge As Popular Autumn Flavors In Hot Drinks

Starbucks’ Pumpkin Spice Latte, now making the rounds for the 18th straight autumn, set off a trend so widespread that it has become the butt of…
Read more

Pandemic-Related Health and Hygiene Consumer Trends Affecting Beverage Market

The COVID-19 pandemic has made consumers much more aware of the general hygiene and safety of the products they purchase, and as most beverage…
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Happy Holidays from Symrise! See you in 2024!

Thank you for reading and sharing in-sight in 2023! We're taking a holiday…

Insights From the StarChefs Panel Discussion in Austin, Texas

As host of the food-centric podcast Flavors Unknown, Emmanuel Laroche knows his…