Latest Articles

Beverage NPD Blossoms With International Flavors, Wellness Ingredients and “Sensorial Surprises”

Symrise currently leverages an in-house intelligence tool called TrendScope to elevate product marketability. “We have developed and used this special…
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Halloween Celebrations Gain a Boost With Rise in US Confectionery Sales

With major confectionery brands gear up for the key Halloween season, data from the US-based National Confectioners Association shows that sales of…
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Plant-based Foods Stake Their Place in the Retail Food Mainstream

For decades, food manufacturers have been looking for and finding ways to substitute plant products for traditional meat, dairy and other foods in a…
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Webinar: How to Create Food and Beverage Gen Z Will Crave

Gen Z holds a large stake in the future of the food and beverage industry. Our team conducted extensive research to understand everything food and…
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Good Libations

Tags: Bourbon, Cocktails, Drink Trends Source: Symrise

Bourbon 101: Classics to the Latest Flavor Innovations

September is National Bourbon Heritage Month, and celebrating this spirit with the distinctly sweet vanilla, caramel, and butterscotch aroma and…
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Key New Consumer Trends Emerging in Alcohol Industry

Leading data and analytics company GlobalData has identified three new consumer trend as the scale and impact of the global health crisis changes…
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“Consumer Cocooning” and Rediscovering Nature Among Ice Cream Trends

With many people spending more time at home due to restrictions around COVID-19, ice cream sales continue to increase. Consumers worldwide are facing…
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Symrise Group Launches Global Alternative Protein Initiative

Symrise’s R&D teams rely on a range of tools to generate insights into the plant-based market for food and beverage manufacturers. The proprietary…
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The Culinary Flavors of Autumn Inspire LTOs

The changing of seasons gives way to seasonal food that we look forward to all year, but the most anticipated and celebrated are by far the flavors of…
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How Global Alcohol-Buying Trends Have Changed During the Pandemic

Data and analytics company GlobalData says three new trends are emerging in the alcoholic beverage space as a result of the COVID-19 pandemic: altered…
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