Latest Articles

Trend Perspectives with Brad Ross: Travel

By Brad Ross, Trend Forecasting In the past, travel was somewhat reserved for the elite or affluent (think Pan Am circa 1965). Today, with cheaper…
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Startup Spotlight: Candy Jar satisfies your sweet cravings with its online candy shop

If you love candy, a new startup working out of the Techstars Seattle incubator might be of interest. Candy Jar is a year-old company that lets users…

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Sweet Talk

Tags: Confectionery, Consumer Trends Source: Symrise

Confectionery marketing a new game in the digital world, says IRI

Shopper insights firm IRI says traditional methods to measure the impact of marketing campaigns on store sales are outmo...

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There's a scientific reason why everyone's obsessed with cold brew coffee

Smooth and sweet versus floral and acidic: Any coffee aficionado can note the distinctive taste profiles that distinguis...

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Sabor in America 2015 Wrap-up: Part 3 of 3 - Taking a Cue on Taste Through New Latino Generations

Sabor in America, presented by Symrise in Chicago last month, celebrated the Latin influence in food and beverage in our country. The topic of…
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Eating alone, continuous snacking and the slow death of the primary shopper: 10 things you need to know about the changing American consumer

American households - and eating habits - are changing, and food marketers need to catch up, says the Food Marketing Ins...

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Events

Tags: Consumer Trends, Hispanic, Flavor Source: Symrise

Sabor in America Chicago Wrap-up: Part 2 of 3 - A Look Back

The festive Carnivale in Chicago’s West Loop was the setting for Symrise’s Sabor in America 2015, bringing together an expert panel of presenters to…
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How the Redesigned Nutrition Facts Label Can Change the Way America Eats

In the 23 years since the nutrition facts label first appeared on the backs of most packaged foods, there has only been ...

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Sweet Talk

Tags: Confectionery, Consumer Trends Source: Symrise

Six in 10 consumers desire nostalgic confectionery: study

According to a Canadean report, six out of 10 consumers find confectionery products from their childhood appealing or ve...

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Sweet Talk

Tags: Hispanic, Consumer Trends Source: Symrise

3 Tips to Engage the Hispanic Shopper

Learn how to shop for groceries smarter, eat healthier, and live better. With new food product viewo reviews, recipes, f...

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Events

Join us tomorrow for our Webinar: Understanding the GLP-1 Consumers and Innovative Wellness Solutions

Please join us tomorrow November 21, 2024 at 12PM ET, for our Understanding the…

Upcoming Webinar: Understanding the GLP-1 Consumers and Innovative Wellness Solutions

Please join us for our Understanding the GLP-1 Consumers and Innovative Wellness…