Latest Articles

Trend Alert: Plant-based Creamers Pick Up As Coffee Category Evolves

Coffee condiments are evolving based on consumer trends and coffee shop menus. Creamers and sweeteners have moved beyond the traditional milks and sugars to include options that...  more »

'Innovation is a Hallmark of Independent Craft Brewing in The US - Yet Innovation and Tradition Can, at Times, Be in Conflict'

The Brewers Association could change its definition of a acrafta brewer by the end of the month, removing or revising the atraditionala part of its definition. Itas a move that has...  more »

From Lavender Lattes to Cold Brew Tea: Trend Spotting in RTD Tea And Coffee

Cold brew is helping premiumize the RTD category and is growing quickly in the US:56% of new RTD coffee launches in the US were cold brew in 2017, up from 38% the previous year....  more »

Consumers Are Prepared To Pay More For Sustainable Beer, Says Study

The majority of beer consumers in the US are willing to pay more for beer produced with sustainable practices, according to a study from Indiana University. aThe takeaway for the...  more »

Top Four Teas To Watch: Multicultural Inspiration Influences The U.S. Market

The US is a fertile ground for cross-cultural beverage developments because of its history as a nation of immigrants, and not even a decrease in immigration is likely to change...  more »

Savory, spicy and botanical: Exotic flavors can breathe new life into soda

New takes on traditional favorites like citrus and berry are helping breathe life in the category; as are more exotic additions such as ginger, cinnamon, coffee and cucumber. ...  more »

05/04/2018

Good Libations

Tags: Beer, Drink TrendsSource: Beverage Daily

Brewers Association: Microbreweries and taprooms are 'clearly the growth engine of craft'

The total US beer market by volume was down 1% last year, whereas craft grew by 5%, Brewers Association (BA) data showed. Weve now settled into longer term growth pattern in the...  more »

03/14/2018

Good Libations

Tags: BeerSource: Beverage Daily

Bronx Brewery taps into culinary mindset for experimental B-Track beer series

Bronx Brewery has had strong growth from its core beer range that is designed to be approachable to all beer drinkers, but its recent B-Track Series allowed the brewer to push the...  more »

02/28/2018

Good Libations

Tags: JuiceSource: Beverage Daily

Juice has opportunity to branch into evening occasions, Mintel says

The roughly $20bn US juice category has grown by less than 3% since 2011 and is projected to decline by 7% between 2016 and 2021, due to consumer concerns over sugar content and...  more »

02/14/2018

Good Libations

Tags: TeaSource: Beverage Daily

Tea trends: RTD, cold-brew and energy innovations

Hot tea continues to be the biggest tea subcategory globally: while RTD is following in the footsteps of RTD coffee and has started to build its base in the global tea market....  more »

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Events

02/01/2018
Innovation and Trends from the 2018 Winter Fancy Food Show

By Ian Thurston, Symrise Senior Marketing Communication Manager The 2018 Winter...

12/25/2017
Happy Holidays from Symrise! See you in 2018!

Thank you for reading and sharing in-sight in 2017! We're taking a holiday...