Latest Articles

Innovation Comes to the Fore in Ready-to-Eat Cereal Category

Partnerships with sweet goods makers among ways segment is reinventing itself. [more...]Flavor Trends Delivered to Your InboxSymrise In-sight is your top source for daily...  more »

Protein Dominates Breakfast

The majority (64 percent) of U.S. breakfast eaters think a healthy breakfast should be high in protein, finds Chicago-based Mintel Internationals Breakfast Foods U.S. report,...  more »

Yogurt Sales Sour as Our Breakfast Culture Changes

Despite shelves full of new varieties from Icelandic to Australian to coconut-based U.S. yogurt sales are in a multi-year slump. Yogurt companies are confident that more new...  more »

5 Breakfast Cereal Industry Trends

The global breakfast cereal market is expected to grow 3% per year to reach $40 billion in 2023, according to new research and analysis from Packaged Facts, a leading market...  more »

Breakfast On The Run

The grab-and-go trend is perhaps nowhere more evident than in the breakfast daypart, as operators have rolled out a plethora of sandwiches, wraps, bowls and smoothies in an effort...  more »

Cereal Isn't Dead, it Just Needs Better Strategy and Some 'Snap, Crackle and Pop'

Cereal isn't dead, it just needs better strategy and some 'snap, crackle and pop' It's no industry secret that cereal category sales have been in decline for a number of years. US...  more »

There's a Better Way to Brunch. It Involves Sizzling Sisig and Pandan Waffles.

The idea of brunch has been around since at least 1895, when Hunters Weekly published a story titled Brunch: A Plea. The idea of hating brunch has probably been around since 1896....  more »

What Are The Disruptive Food Trends For 2019?

In its latest research, Packaged Facts focused onthe core disruptive trends occurring across all retail channels in 14 food categories: cereal, chocolate candy, cookies, fresh...  more »

Oatmeal is Hot, Thanks To its Convenience and Health Halo

Hot cereal and oatmeal sales jumped 1.3% to $1.3 million in the 52 week period ending Dec. 30, 2018 compared to the same period a year ago, according to data from IRI reported by...  more »

Chicken and Doughnuts: The Next Breakfast Trend

Culinary Chronicles By Chef Vince Fazi This past summer, I had the pleasure to be a part of a chicken trends food trek in L.A. In those two and a half days we visited 20...  more »

Breakfast is the most important meal of the day.

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03/17/2020
Keeping Our Customers Top of Mind

While the current global situation is a far cry from business as usual, we want...

12/24/2019
Happy Holidays from Symrise, We'll See You Next Decade!

Thank you for reading, sharing and supporting In-sight in 2019 - here's to...