Latest Articles

Vodka Companies Are Turning Their Liquor Brown to Attract Millennials

It used to be that young drinkers were pretty predictable. Cheap, bottom-shelf vodkas sold in plastic handles and sicken...

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A Sweet Evolution Of Halloween Candy

Whether you're 5 or 65, Halloween always means one thing - a serious stomach ache from eating way too many "fun size" candy bars! It's an American…

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Fall season ushers in new wave of flavors/cocktails

There are no hard and fast rules for fall and winter cocktails. The run dates, spirits, flavors and presentations are at...

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Alton Brown Explains how millennials created a food television revolution

He may be a 54-year-old father of one, but don't think for a second that Alton Brown, celebrity chef and host of Food Ne...

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9 Unique and Innovative Cocktail Bars in America Right Now

It's drinks and cocktails that  we look forward to on the weekends or at social gatherings where we get to relax and unwind from a busy week.  It's…
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Sweet Talk Good Libations

Tags: Beer, Flavor Trends Source: Symrise

What's the Deal With All Those Fruit IPAs?

That's not to say everybody's hopping aboard the fruity express. Plenty of craft beer fanatics bemoan it, calling the cr...

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How to Create Immediate Opportunities for Your Brands in the Indulgent Space - Part 2 of 2

By Emmanuel Laroche, VP Marketing & Consumer Insights, Symrise NA This post is part 2 of a 2 part series. Consumers are always craving for…
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In search of the world's best chocolate

In celebration of World Cocoa and Chocolate Day, I thought I'd share thoughts about the 16 countries I've visited to dat...

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Sweet Talk Good Libations

Tags: Tequila, Spirits Source: Symrise

18 Insanely Creative Ways To Enjoy More Tequila

Because tequila is your friend all year round. Strawberry Lime Margarita Pancakes Recipe here. Put Your Cake Pants On / ...

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Are Virtual Restaurants Dining's Next Hot Trend?

Ando, Green Tiffin, Sprig: No, these aren't the newest Noble Houses in Westeros, though their existence is nearly as mys...

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Reminder to Join us for our Symrise Cross Category Trendscope 2024+ Webinar

Join us for our upcoming Symrise Cross Category Trendscope 2024+ Webinar on…

StarChefs Boston 2024 Panel Discussion

At StarChefs Boston, there’s excitement about the changing food scene. Emmanuel…