Latest Articles

You can now get your beer served with a side of virtual reality

What do you like your beer served with? Bar snacks? A packet of crisps? How about a virtual reality headset That's wha...

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Good Libations

Tags: Citrus, Flavor, Hispanic, Millennials Source: Symrise

Infographic: Tropical Flavors

Since 2009, Symrise's Flavor Marketing and Consumer Insights team has been taking a penetrating look into how Hispanics, the largest ethnic group in…
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Sweet Talk Good Libations

Tags: Asian, Tea Source: Symrise

The fuel for Hong Kong's engine: Milk tea

Some cities are fueled by coffee. In Hong Kong, its milk tea that keeps things running. Home of GMA News Online listing ...

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NYC's Most Sophisticated New Drink Might Just Be This Rum-and-Coke

The rum-and-cola at BlackTail, a new Cuban-themed bar in lower Manhattan from the Dead Rabbit team, is poorly named. It ...

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A Look At Ice Cream Around The World Will Inspire The Wanderlust In All

Ice cream gives us more incentive than we've ever needed to travel. We will stand in long security lines to get closer t...

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Trend Perspectives with Brad Ross: Is Social Media Dead?

By Brad Ross, Global Trend Forecasting While some social media networks are gaining momentum (i.e. Snapchat and Instagram), one of the latest trends…
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What's the latest on the 'flexitarian' trend?

As a plant-based diet becomes more on trend, analysts from Innova Market Insights reveal "new opportunities to target ve...

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Flavor innovation going nuts

KANSAS CITY - Nuts and seeds resonate well with health-conscious consumers because they are plant-based and rich in prot...

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Choosing the Right Bean for Your Cup of Coffee

Back in the day, the only options were black, with cream, and/or sugar. Now that we're firmly in the third wave of coffe...

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Inspired in Miami Part 2: Flavors and Trends from the Symrise Chef Roundtable

Last month’s roundtable discussions, held by Symrise in Miami, revealed a few trends including a preference and urge to return to the classics; less…
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The latest information, innovation and inspiration in the world of beverage including alcoholic beverages and non-alcoholic beverages.

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Join us for our upcoming Symrise Cross Category Trendscope 2024+ Webinar on…

StarChefs Boston 2024 Panel Discussion

At StarChefs Boston, there’s excitement about the changing food scene. Emmanuel…