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Powdered Beverages Embrace Hydration

The hydration-focused powdered sports drink mix category has been experiencing a renaissance as independent brands offer consumers clean label…
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To Attract Health-Conscious Consumers, Brewers Focus on Functional Ingredients

You wouldn't ordinarily expect to find these ingredients listed on a beer label, but increasingly brewing companies are pushing more "functional"…
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October Trend Perspectives: More Mushrooms Please!

Trend Perspectives With Cynthia Maxwell While you’re reading this quick trend callout and most likely enjoying your pumpkin flavored anything and…
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Wellness Products That Are Built For Beauty

Trend Perspectives With Cynthia Maxwell Beauty products have been incorporating food, plant and herbal ingredients for quite some time. So much so,…
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Healthfulness, indulgence win today's consumer

Consumers are interested in wellness and mindful indulgence. Image credit: Graff NEW YORK Successful consumer packaged goods companies are evolving…
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Exploring the Craft Revolution in the Beverage Category

By Kate Schlientz, IntoxiKate.com Chefs, restaurateurs, and mixologists have boots to the ground, and with a close eye on the consumer pulse, can…
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Good Libations

Tags: Health Foods, Nutrition Source: Symrise

The Next Generation of Plant-Based Beverages

Plant based is more than a buzzword. It's a lifestyle trend driven by consumer interest in both personal wellness and co...

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KombuchaKon 2017 Recap

Category growth, testing methodology and distribution strategies were just a few of the topics bubbling inside the Long ...

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Bubbles Are So Last Year: Soda Companies Pushing 'Healthy' Drinks For 2016

Apparently, beverage companies are also taking note of the collective resolution of many consumers to change their lifes...

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Good Libations

Tags: Health Foods Source: Symrise

Forget food: In Silicon Valley, chugging protein drinks is the latest trend

Food is so pre-bubble burst of the '90s. Why stop and eat when you can guzzle away at protein packs and keep coding. At ...

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The latest information, innovation and inspiration in the world of beverage including alcoholic beverages and non-alcoholic beverages.

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Happy Holidays from Symrise! See you in 2024!

Thank you for reading and sharing in-sight in 2023! We're taking a holiday…

Insights From the StarChefs Panel Discussion in Austin, Texas

As host of the food-centric podcast Flavors Unknown, Emmanuel Laroche knows his…