Latest Articles

The Secret Menu Sparkling Water Fans Need To Know About

According to Grand View Research, sparkling water is a $30 billion industry that isn't slowing down anytime soon. In fact, it's expected to continue…
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How to Quench Consumers’ Thirst for Flavored Water With New Innovations

Water is essential, but that doesn’t mean it has to be boring. Increasingly, consumers want to drink flavored water, both sparkling and still. In…
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Clean is Clearly The New Norm in Beverages

Consumer perceptions have shifted, and many are focusing on buying products they consider cleaner and healthier. In response, they are turning their…
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Hard Seltzer Sales Soar 255% in US Off-trade

For the one-week period ending 6 June, spirits continued to grow well ahead of other alcohol categories with a 30.2% sales increase. Wine increased by…
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After the Summer's Hard Seltzer Spike, Will the Segment Lose its Fizz?

Consumers couldn't get enough spiked seltzer this summer. Hard seltzer sales grew about 164% in the four weeks ending July 30 and nearly 200% during…
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Gallery: October's New Products

Autumn is in full swing and with this has come an abundance of new beverage launches, including new energy drinks, several oat milk innovations and a…
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Better-For-You Beverages

The average consumer is always on the lookout for ways to enhance their health and wellness and want the drinks they enjoy to contribute to that. Many…
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BevNET Magazine Feature: Bubbling to the Top

But how long before the influx of sparkling water brands begins to bubble over? With a standard formulation of tap water, stock flavors, and…
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Expo West 2019 Recap Pt. 2: Sparkling Water Innovates, Brain Function Rises

In the second part of our Natural Products Expo West coverage, we take a look at how new entrants in the sparkling water space are moving the category…
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A 7 Step Solution for the Most Refreshing Beverages

By Emmanuel Laroche VP Marketing and Consumer Insights, Symrise NA The summer is over. There are more than 13 million searches for “refreshing…
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Happy Holidays from Symrise! See you in 2024!

Thank you for reading and sharing in-sight in 2023! We're taking a holiday…

Insights From the StarChefs Panel Discussion in Austin, Texas

As host of the food-centric podcast Flavors Unknown, Emmanuel Laroche knows his…