Latest Articles

The Most Popular Cocktails Around the U.S.

Just like the smell of sunscreen or the sound of a rolling suitcase, a special occasion cocktail can be the key to a vacation mindset. During travel…
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Lemonade Hard Seltzer Wins The Title of America's Favorite RTD Alcoholic Beverage Flavor

It’s Last Call in the Symrise Flavor Madness 2021 and a champion has been crowned. For a month we have been asking 5,000 consumers, in real time, to…
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Mock-Up Recipes Rewrite The Mocktail Playbook

You won’t find any of the usual lame recipes for Virgin Mojitos or Shirley Temples in Mock-Ups: Mocktails for Grown-Ups, a recipe book of…
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[Flavorful 4] Flavor Madness 2021: Hard Seltzers vs Canned Cocktails

It has been a long road for the contenders but we are here; the Flavorful Four. Each regional winner has had to face some fierce competition, at times…
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[Elite 8] Flavor Madness 2021: Hard Seltzers vs Canned Cocktails

It is getting tough for the #1 seeds of Symrise Flavor Madness, only one remains, let’s see how that happened. After this article we will be down the…
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Good Libations

Tags: Drink Trends, Spirits, Flavor Source: SHINE News

Let's Drink to Innovative Spirit: Searching For an Alcohol Alternative

Take a sip of red wine before bed while reading a book, grab a casual cocktail after work for some relaxation, or go all-in for a sensational…
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4 steaming hot beverage trends for 2021

Ready to burst into public consciousness this year is white coffee, a new drink that is similar to the traditional lightly roasted Arabic coffee (not…
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[Round of 32] Flavor Madness 2021: Hard Seltzers vs Canned Cocktails

It’s been an exciting time with the Symrise Flavor Madness Bracket! We have now completed the first and second round, eliminating 48 flavors and…
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COVID-19 Pandemic Drives Fundamental Changes in the Business of Alcoholic Beverages

The alcoholic beverages category entered 2020 already experiencing shifts in preferences, and as the "new normal" takes hold of 2021, the industry is…
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These Are the Biggest Drinking Trends That Will Emerge After the Pandemic

Canned cocktails and delivery drinks, e.g., seem like they’re here to stay, even as the country undergoes a partial reopening. And during our time in…
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The latest information, innovation and inspiration in the world of beverage including alcoholic beverages and non-alcoholic beverages.

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Reminder to Join us for our Symrise Cross Category Trendscope 2024+ Webinar

Join us for our upcoming Symrise Cross Category Trendscope 2024+ Webinar on…