Latest Articles

Superfood Cocktails Is the Healthyish Drink Trend We Need

Looking for a healthier happy hour? Cue superfoods. Turmeric, matcha, and the like are popping up in everything these days - including your cocktail.…
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Healthfulness, indulgence win today's consumer

Consumers are interested in wellness and mindful indulgence. Image credit: Graff NEW YORK Successful consumer packaged goods companies are evolving…
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Sweet Talk

Tags: Consumer Health, Nutrition Source: Symrise

The evolution of performance nutrition

No longer limited to athletes or fitness buffs, food and beverage products geared toward performance target a broad rang...

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Baby boomers driving clean label trend

Millennials may get the lion's share of the headlines, but baby boomers are leading the clean label trend. The demograph...

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Functional Beverages are a Popular Trend at the Summer Fancy Food Show

By Marianna Biancardi, Senior Marketing & Consumer Insight Specialist The Symrise Marketing team attended the 2017 Summer Fancy Food Show in New York…
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Exploring the Ginger and Turmeric Obsession at the 2017 Summer Fancy Food Show

By Emmanuel Laroche VP Marketing and Consumer Insights, Symrise NA In our 2017 Symrise NA Flavor Report we have introduced a new trend called “Tamed…
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Good Libations

Tags: Consumer Health Source: Symrise

Functional Beverages Find New Energy with MCT Oil

Much of MCT oil's newfound recognition in food and beverage is due to its purported health benefits. Studies have shown ...

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Health benefits found in fermentation

Fermentation is all the rage right now and said to be the latest food trend on the brew. As people are becoming increasi...

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Which health claims are shoppers really seeking?

While organic and non-G.M.O. claims are becoming more important to today's consumer, calories and fat content remain the...

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Scientists Develop Probiotic Beer That Could Improve Gut Health

We'll drink to that.

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Join us tomorrow for our Webinar: Understanding the GLP-1 Consumers and Innovative Wellness Solutions

Please join us tomorrow November 21, 2024 at 12PM ET, for our Understanding the…

Upcoming Webinar: Understanding the GLP-1 Consumers and Innovative Wellness Solutions

Please join us for our Understanding the GLP-1 Consumers and Innovative Wellness…