Latest Articles

Hard Alternatives Emerges as Fast-Growing Alcoholic Beverage Segment

Hard seltzer took off in 2020, making up 21 percent of Drizly's beer sales with a year-over-year sales increase of 495 percent. [continued...]
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The Brands and Trends Shaping The Low- And No-Alcohol Category

While overall alcohol consumption is expected to have declined in 2020 the low- and no-alcohol market is continuing to expand, with consumption…
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Taking Clean Label to The Next Level

Nothing artificial, free of allergens and a short statement featuring recognizable ingredients are the attributes that have been the drivers of the…
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Study Shows Why Functional Beverages Should be Targeted at Specific Consumers

Functional beverages are popular, but should not be lumped into a single category, according to a study by Brightfield Group's Evergi platform.…
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[Mini-Webinar] How Low Can You Go? Bring Premium Hard Seltzer, Low and Non-Alc Spirits to Life

How low can your ABV go? It's time for your beverage brands to tap into the changing industry with great tasting hard seltzer, low ABV or alcohol-free…
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Bean Buzz: Is Anaerobic Coffee the Next Big Trend in Coffee?

An essential ingredient for many looking to wake up, stay awake, or just keep moving, coffee is one of those things that many take for granted. And…
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9 Flavor Trends of 2021 Inspired by Natural Goodness

As consumers look for more holistically healthy options in 2021, they’re turning towards nature. But that doesn’t mean food and beverage brands are…
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3 Cozy Cocktail Recipes from Local Mixologists

Warm cocktails are as much a part of the history of Massachusetts as tea—perhaps even more so. In colonial times, every tavern served a Hot Ale…
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Which Beverages Have the Most Umami Flavor?

A fifth basic flavor has crept into our conceptualization of foods in recent years—umami. In Japanese, umami translates roughly to "savory…
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Pairing Comforting, Familiar Foods With New Global Flavors Helps Consumers ‘Travel With Their Taste Buds’

Consumers continue to seek comfort from food as they navigate the rise of new coronavirus variants, but many also are bored by the same-old, same-old…
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Join us tomorrow for our Webinar: Understanding the GLP-1 Consumers and Innovative Wellness Solutions

Please join us tomorrow November 21, 2024 at 12PM ET, for our Understanding the…

Upcoming Webinar: Understanding the GLP-1 Consumers and Innovative Wellness Solutions

Please join us for our Understanding the GLP-1 Consumers and Innovative Wellness…