Latest Articles

Webinar: Mainstream Flavor Trends Surfacing From COVID-19

As we enter a re-opening phase in the wake of COVID-19, we also enter a new phase of consumerism.Based on extensive research, Symrise Marketing has…
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These 6 Tonic Waters (And 2 Tonic Syrups) Will Elevate Your Summer Cocktails

Consider this: the core principles and the end goal are the same. It’s all about using a combination of learned kitchen techniques (and sometimes,…
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The New Wave of Canned Cocktails

Consumers’ buying habits and consumption of alcohol at home has remained strong throughout the entire pandemic as bars and restaurants have had to…
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Organic RTD Cocktails Challenge Hard Seltzers on US Shelves

US-based Square One Organic Spirits has launched organic-certified ready-to-drink (RTD) cocktails that are aimed at Millenials and Gen Z consumers.…
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Opinion: What Will Cocktails Look Like Post-Coronavirus?

From modernising tiki and disco drinks, to streamlining costs and simplifying methods, Julian de Féral presents what he thinks bars and their drinks…
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Hard Kombucha: Could It Be the Spiked Seltzer of Summer 2020?

Fermented foods and low ABV drinks were two of the biggest food trends of the late 2010s. Kombucha, a drink made by fermenting tea and sugar with…
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COVID-19 and the Future of Meals

How will we eat in 2025? Changes in consumer behavior, led by millennials and Gen Z, and the influence of technology on our everyday life are…
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It's Time to Get Into The Spirit of World Gin Day

Part of gin’s ongoing popularity is its versatility. So-called ‘flavoured gin’ is a spirit bottled at over 37.5%, with juniper taking more of a back…
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This Bartender Wants to Lower Your Cocktail's Carbon Footprint

Ideally, I'd love to grab a drink in-person with Claire Sprouse, the owner and mastermind behind Hunky Dory in Crown Heights, Brooklyn. But with the…
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Top Premium Indulgence Flavors of 2020 and Beyond

Foodie culture storms on, with the love for high-quality, creative food and beverage options as the top interest for so many consumers in North…
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Join us tomorrow for our Webinar: Understanding the GLP-1 Consumers and Innovative Wellness Solutions

Please join us tomorrow November 21, 2024 at 12PM ET, for our Understanding the…

Upcoming Webinar: Understanding the GLP-1 Consumers and Innovative Wellness Solutions

Please join us for our Understanding the GLP-1 Consumers and Innovative Wellness…