Latest Articles

How to Create Food and Beverage Gen Z Will Crave: Part 1 — Understanding Gen Z

Over the past decade or so, much attention has been focused on what makes Millennials unique. Yet as brands shift to meet the demand of younger…
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12 Global Trends Guiding the Food and Beverage Industry for 2021 and Beyond

From year to year, consumers’ food and beverage choices naturally evolve. Yet this past year was far from ordinary. As Symrise found in our Trendscope…
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vnlla Extract Co. Reimagining the Kitchen Classic

New Line of Vanilla Extracts is Anything but Ordinary, Unleashes Creativity in the Kitchen Home baking is having a moment and the vnlla Extract Co.…
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Sustainable and Climate Friendly Food and Beverage Trends

Trend Perspectives by Cynthia Maxwell With Earth Week celebrations from April top of mind, I’m exploring Symrise’s Global Trendscope® trend…
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Chef Divya Alter: Ayurvedic Ingredients That Promote Health and Wellness

A chaotic 2020 has elevated the importance of physical and mental wellness, leading consumers to seek out foods and beverages that promote their…
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Healthy Lifestyles: Food and Drink Focused on Modern Functional Nutrition & Wellness

In a new world where the global pandemic changed attitudes towards food, medicine, and health, there has been a shift in consumers’ need for…
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3 Healthy Snacking Trends in Sweet and Savory Categories

Even those embracing health and wellness need a little indulgence, which is what our Healthy Lifestyle Initiative calls Permissible Pleasures. This…
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[Mini-Webinar] Sweet Taste Solutions for Your Brands

Do you work in bakery, cereal or sweet snacks? If so, join our Sugar Experts on Thursday, April 15th at 12pm EDT/9am PDT for a very sweet episode of…
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[Webinar] Reimagine Beverage and Sweet Products for a Healthy Lifestyle

What does ‘health and wellness’ really mean for beverage and sweet categories? Join us on Thursday, March 25th at 12pm EST for our webinar, Reimagine…
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Top 9 Flavors Inspired by Emotional Discoveries in 2021

At a time when international travel isn’t feasible for many, and when people’s social interactions often remain limited, taking emotional journeys…
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The latest information, innovation and inspiration in the world of sweet, including confectionery and dairy.

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[Webinar] Plant-based Demand Transforms Sweet Categories

The demand for plant-based solutions in cultured products and frozen desserts is…

[Webinar] Beverage Innovation in a Plant-Based World

As consumers steer away from dairy-based beverages, plant-based alternatives…