Latest Articles

Health-Conscious Shoppers Could Become Powerful Brand Advocates [Infographic]

Health-conscious consumers are a power-user group when it comes to social media. When people are living healthy, they want to tell the world about it.…

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The food truck effect: How food trucks have influenced consumers, menus

In 2009 Datassential surveyed consumers on whether they were aware of the new breed of food trucks that were popping up ...

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How Millennials Will Dictate The Future Of Fast Food

Millennials have cut back their annual restaurant trips by 21% over the last seven years. But since they comprise a quar...

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Beyond the Plate

Tags: Snacks, Consumer Trends Source: Symrise

You're probably snacking while you read this

Consumers are going on a snacking binge. Domestic snack consumption is once again on the rise, with more than half of co...

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The Real Reason Taco Bell Made the Waffle Taco

Taco Bell thinks fast food breakfast is boring – and it's looking to cash in on an alternative. "There's no reason why y...

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Introducing brinner: Breakfast for dinner is a trend

Hamilton Spectator Maybe it's time for brunch to make way for brinner. The brunch concept has been around since the 1890...

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Beyond the Plate

Tags: Consumer Trends Source: Symrise

What Women Want

Female consumers offer enormous purchasing power, making them a critical piece to the future of quick service. today hav...

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How Latinos in the U.S. Connect with Food: Part 1 of 4

Because Latinos comprise one of the fastest growing U.S. populations, food producers and marketers are scrambling to learn what makes them tick. In…
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Beyond the Plate

Tags: Consumer Trends, Culinary Source: Symrise

Most Popular Restaurants Googled in 2013

Sushi master Nobuyuki Matsuhisa’s Nobu Restaurant was most-Googled in 2013, followed by NoMad Restaurant and Mas (farmhouse). Google has unveiled…

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Is Kosher The Next Big Food Trend?

A few years after I moved to New York City, I attended a luncheon where we were asked to select from a variety of meal o...

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The latest information, innovation and inspiration in the world of savory including culinary and snacks.

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Happy Holidays from Symrise! See you in 2024!

Thank you for reading and sharing in-sight in 2023! We're taking a holiday…

Insights From the StarChefs Panel Discussion in Austin, Texas

As host of the food-centric podcast Flavors Unknown, Emmanuel Laroche knows his…