Latest Articles

Functional Beverage Sales Rise, But Not All Ingredients, Benefits Gain Equally As Consumer Interest Shifts

Sales of functional beverages are bouncing back after slowing early in the pandemic when fewer people bought on-the-go products, reflecting increased…
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The Top Emerging Seasonal Flavors of Summer 2021

Summer is fast approaching which means it’s time to stock up on buns, burgers, and beers; however, these mainstays are getting a twist in 2021.…
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Good Libations

Tags: Gin, Mocktails, Flavor Trends Source: Express

Best Non-Alcoholic Gins And Spirits For Summer Drinks

Non-alcoholic gins and spirits are a great alternative to cocktails and set to be popular this year. With a range of fruity and refreshing options,…
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12 Global Trends Guiding the Food and Beverage Industry for 2021 and Beyond

From year to year, consumers’ food and beverage choices naturally evolve. Yet this past year was far from ordinary. As Symrise found in our Trendscope…
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What's Hitting The Shelves? New Beverage Launches

From nitro hard teas to instant iced coffees, we take a look at some of the new products hitting the shelves around the globe. [continue...]
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[Infographic] Flavor Madness 2021: America's Favorite Ready-to-Drink Alcohol

Symrise Flavor North America's 2021 Flavor Madness was a competition between hard seltzers and canned cocktails. The flavors that made up our 64 team…
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Asia-Pacific Embraces Immune-Health Focused Beverages

Traditionally, sugar has been ubiquitous in soft drinks as a key ingredient used to bring indulgence to consumers. Nevertheless, challenges stemming…
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Consumers Want Beverage Products That Enable A Healthy Lifestyle

Living a “healthy lifestyle” has become more than just maintaining a diet or exercise regime. The focus of a healthy lifestyle has shifted from being…
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Healthy Lifestyles: Food and Drink Focused on Modern Functional Nutrition & Wellness

In a new world where the global pandemic changed attitudes towards food, medicine, and health, there has been a shift in consumers’ need for…
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The One Thing Everyone's Adding to Their Water Right Now, Say Experts

There's a new health obsession taking over your Instagram and/or TikTok feed. It may look kind of gross, but people are buzzing about its body…
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Please join us tomorrow November 21, 2024 at 12PM ET, for our Understanding the…

Upcoming Webinar: Understanding the GLP-1 Consumers and Innovative Wellness Solutions

Please join us for our Understanding the GLP-1 Consumers and Innovative Wellness…