Latest Articles

Looking Back on Symrise’s 2020 Top Flavor Trends for North America

2020 certainly did not turn out the way that many of us expected. But from a food and beverage trends perspective, many of Symrise’s initial…
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Evocore: A Flavor Encapsulation Solution by Symrise

Great taste is the most important repurchase driver within the dynamic food and beverage market. Luckily, flavor encapsulation solutions enable your…
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Consumers Starting to Seek More Functional Benefits From Water

Water on its own can be a healthy choice, but consumers are increasingly looking for more than just the basic benefits from H2O. Functional water has…
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Weight Loss, Relaxation Shaping Beverage Trends

Beverages that promote health and wellness, escapism and value will be in the spotlight next year, according to Imbibe. The Chicago-based beverage…
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Top Flavor Trends of the 2020 Winter Holidays

There are fewer things more iconic for winter than the image of sipping hot chocolate by a fire or prepping a dinner table full of spiced treats and…
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Three Bartenders Recommend Their Favorite Cognac Cocktails

Back in the day (2019), bars used to be safe spaces to experiment with new cocktails. Experienced mixologists would guide us through uncharted…
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[Video] Southern Revival: The New Flavors of the South

There’s a Culinary Renaissance flourishing below the Mason-Dixon Line, where Chefs and foodies alike are celebrating elevated flavors and global…
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[Video] Top Flavor Trends Investigation for 2020

Every year, our Marketing, Sensory and Consumer Insights team takes pride in selecting the most cutting edge flavor trends that are predicted to drive…
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Trendspotting: CBD Sports Beverages

From flavored vodka to French sake, we take a look at some of the new products hitting the shelves around the globe this month. [more...]
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Infographic: Premium Indulgence and Emotional Discoveries Flavor Trends of 2020

Trends may be the single most important driver in the food and beverage industry and our team takes pride in identifying and analyzing the most…
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Join us tomorrow for our Webinar: Understanding the GLP-1 Consumers and Innovative Wellness Solutions

Please join us tomorrow November 21, 2024 at 12PM ET, for our Understanding the…

Upcoming Webinar: Understanding the GLP-1 Consumers and Innovative Wellness Solutions

Please join us for our Understanding the GLP-1 Consumers and Innovative Wellness…