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Trend Perspectives with Brad Ross: 1970's Influence

 By Brad Ross, Global Trend Forecasting  I’ve been watching this for a few years now and find it interesting how it is moving into mainstream. As is…
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Liquor Brands Aim to Entice With Signature Experiences

High-end liquor companies are investing in curated tours, invitation-only clubs and sweeping ads to appeal to younger dr...

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Artisan: A 'worn out' phrase in US bean-to-bar chocolate?

The term 'artisan' has lost its luster in the US bean-to-bar chocolate market, says confectionery consultant Curtis Vreeland. In a recently penned…

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Beauty, Decadence, and Chocolate: This Is the Most Elegant Way to Tour Sicily

When Dolce & Gabbana whisked the fashion flock to Taormina in Domenico Dolce's native Sicily to launch its Alta Moda collection in the summer of 2012,…

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Sober is the new drunk: why millennials are ditching bar crawls for juice crawls

Is being sober finally trendy? Juice crawls are just one of many booze-free events in the US catering to millennials who...

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Trend Perspectives with Brad Ross: The Slow Movement

By Brad Ross, Global Trend Forecasting Society today is an advocate of speed: it's short on quality but big on quantity. The motto is bigger not…
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Marketing children's products without advertising to kids takes finesse & balancing parents' desires

Anyone who has shopped with children know they heavily influence grocery purchases, but with advertising directly to kid...

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Three trends shaping children's food industry

by Monica Watrous ROCKVILLE, MD. - Forget millennials. Marketers should start paying attention to 6-year-olds, according...

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Marketing Corner: Hispanic Consumers Update

According to U.S. Census data, Hispanics are the fastest growing consumer segment in the U.S. representing a staggering ...

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Happiness factor: Emotional benefits are top chocolate sales drivers, says Mintel

Chocolate has been tied to improved brain function, enhanced energy, and other health benefits, but confectioners will be better served by leveraging…

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Happy Holidays from Symrise! See you in 2024!

Thank you for reading and sharing in-sight in 2023! We're taking a holiday…

Insights From the StarChefs Panel Discussion in Austin, Texas

As host of the food-centric podcast Flavors Unknown, Emmanuel Laroche knows his…