Latest Articles

What Food and Beverage Brands Can Expect in Healthy January

We're taking a look back at the health-based trends we identified last January that still stand true today. January is the month for new beginnings –…
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Beating the Beverage Buzz: Analyzing Healthy Drink Trends

Healthy drinks are hitting supermarket shelves, sports stores and spa boutiques alike. Marketing companies are spinning out narratives that accentuate…
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The Influence of Simple and Minimalist Lifestyle on Food and Drink in 2021

Trend Perspectives by Cynthia Maxwell What do simple food and beverage trends look like for 2020/2021? It’s all about “less.” How about this: General…
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Trending Ingredients and Health Benefits in Functional Ready-to-Drink Beverages

Beverage consumers want products that deliver on taste while providing a wide variety of functional benefits to support health and wellness goals. [mo…
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Changing Consumer Beverage Trends

No matter what’s going on in the world, to paraphrase an old saying, people still have to eat — and drink. Paying attention to how beverage trends…
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10 Opportunity Areas for CPG and Retailers in a COVID-19 World

The COVID-19 pandemic will change society for years to come, with new patterns emerging in areas ranging from how we work to what we eat. While it’s…
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6 Sports Drink Trends to Watch

eSports, powders, “superdrinks,” and more are driving sports drink development. 1 [more...]Thirsty for more?Join In-sight to receive our Weekly…
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Top Flavor Trends for 2020 Inspired by Natural Goodness

Both organic and natural food continue to boom, with an increased focus in 2020 on earthy, natural products in all their forms. That means that…
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[Webinar Recording] COVID-19: A New Normal for the Food and Beverage Industry

The coronavirus outbreak is a human tragedy. Consumer panic and dramatic shift of behavior has left businesses and brands in an urgent need to pivot…
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COVID-19: Center of the Store Report

The center of the supermarket represents a coming together of two worlds for shoppers: extreme convenience and extreme indulgence. Typically, this is…
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Small and Big Worlds Collide at DC-Chesapeake StarChefs Rising Stars

With its contrast between cozy, walkable neighborhoods and high-stakes…

Welcome to the 2022 RCA Conference

We know. You're used to cancellations, pivots and all kinds of last-minute event…