Latest Articles

Vodka Companies Are Turning Their Liquor Brown to Attract Millennials

It used to be that young drinkers were pretty predictable. Cheap, bottom-shelf vodkas sold in plastic handles and sicken...

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Alton Brown Explains how millennials created a food television revolution

He may be a 54-year-old father of one, but don't think for a second that Alton Brown, celebrity chef and host of Food Ne...

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How to Create Immediate Opportunities for Your Brands in the Indulgent Space - Part 2 of 2

By Emmanuel Laroche, VP Marketing & Consumer Insights, Symrise NA This post is part 2 of a 2 part series. Consumers are always craving for…
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Millennials are killing a $1 billion diet staple

Forget about the fall of cereal - another breakfast item is in trouble as health trends shift among young Americans. Lig...

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Good Libations Sweet Talk

Tags: Millennials, Coffee Source: Symrise

How Creating A Culture Around Coffee Can Boost Millennial Engagement At Work

Coffee. It's the drink we reach for when we need to get excited on Monday mornings or to help us through that Wednesday ...

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How Will Meals Look in 10 Years? A Q&A with Ramin Ganeshram

Recently Symrise sat down with Ramin Ganeshram to discuss what the future of meals might look like. Ramin Ganeshram is a veteran journalist who holds…
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Offices Get Serious About Coffee

The last office I worked at served truly terrible coffee. Every day, I beamed at the thought of free caffeine until I re...

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Good Libations

Tags: Citrus, Flavor, Hispanic, Millennials Source: Symrise

Infographic: Tropical Flavors

Since 2009, Symrise's Flavor Marketing and Consumer Insights team has been taking a penetrating look into how Hispanics, the largest ethnic group in…
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Trend Perspectives with Brad Ross: Is Social Media Dead?

By Brad Ross, Global Trend Forecasting While some social media networks are gaining momentum (i.e. Snapchat and Instagram), one of the latest trends…
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What's the latest on the 'flexitarian' trend?

As a plant-based diet becomes more on trend, analysts from Innova Market Insights reveal "new opportunities to target ve...

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Happy Holidays from Symrise! See you in 2024!

Thank you for reading and sharing in-sight in 2023! We're taking a holiday…

Insights From the StarChefs Panel Discussion in Austin, Texas

As host of the food-centric podcast Flavors Unknown, Emmanuel Laroche knows his…