Latest Articles

12 Global Trends Guiding the Food and Beverage Industry for 2021 and Beyond

From year to year, consumers’ food and beverage choices naturally evolve. Yet this past year was far from ordinary. As Symrise found in our Trendscope…
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What's Hitting The Shelves? New Beverage Launches

From nitro hard teas to instant iced coffees, we take a look at some of the new products hitting the shelves around the globe. [continue...]
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Move Over Oranges: Mixology With Mangoes

With its neon hue and incandescent sweetness, the mango has been kicking life into the world’s cuisines since at least 4,000 B.C. The chutneys and…
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Good Libations

Tags: Spirits, Cocktails, Mocktails Source: Symrise

Spirit Signatures: the Taste of Fine Spirits, Without the Alcohol

While it’s true that the brown spirits category continues to grow, it’s also true that millennial and Gen Z consumers are increasingly seeking reduced…
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6 Major Craft Beer Trends You'll See This Summer

This week, an iconic New York City restaurant just reopened as one sign that summer could see life as a little more "normal." With a promising outlook…
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The Global Cocktail Trends Brought On By Covid-19

While the pandemic has been felt universally, the unevenness of lockdown restrictions has lent wildly different experiences to bar owners and cocktail…
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vnlla Extract Co. Reimagining the Kitchen Classic

New Line of Vanilla Extracts is Anything but Ordinary, Unleashes Creativity in the Kitchen Home baking is having a moment and the vnlla Extract Co.…
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A Hard Seltzer Smoothie War Is Brewing in America’s Heartland

First came the nationwide firehose of hard seltzer. Then, on a parallel path, brewers began loading up their kettle sours with buckets of fruit puree…
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Sustainable and Climate Friendly Food and Beverage Trends

Trend Perspectives by Cynthia Maxwell With Earth Week celebrations from April top of mind, I’m exploring Symrise’s Global Trendscope® trend…
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Soft Drinks Enjoy A Brand Equity Boost During The Pandemic

Soft drinks were the most successful segment of the fast-moving consumer goods market (FMCGs) when it comes to growing consumer relationships during…
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The latest information, innovation and inspiration in the world of beverage including alcoholic beverages and non-alcoholic beverages.

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