Latest Articles

Sustainable and Climate Friendly Food and Beverage Trends

Trend Perspectives by Cynthia Maxwell With Earth Week celebrations from April top of mind, I’m exploring Symrise’s Global Trendscope® trend…
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Soft Drinks Enjoy A Brand Equity Boost During The Pandemic

Soft drinks were the most successful segment of the fast-moving consumer goods market (FMCGs) when it comes to growing consumer relationships during…
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[Infographic] Flavor Madness 2021: America's Favorite Ready-to-Drink Alcohol

Symrise Flavor North America's 2021 Flavor Madness was a competition between hard seltzers and canned cocktails. The flavors that made up our 64 team…
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The One Thing Everyone's Adding to Their Water Right Now, Say Experts

There's a new health obsession taking over your Instagram and/or TikTok feed. It may look kind of gross, but people are buzzing about its body…
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The Most Popular Cocktails Around the U.S.

Just like the smell of sunscreen or the sound of a rolling suitcase, a special occasion cocktail can be the key to a vacation mindset. During travel…
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[Elite 8] Flavor Madness 2021: Hard Seltzers vs Canned Cocktails

It is getting tough for the #1 seeds of Symrise Flavor Madness, only one remains, let’s see how that happened. After this article we will be down the…
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COVID-19 Pandemic Drives Fundamental Changes in the Business of Alcoholic Beverages

The alcoholic beverages category entered 2020 already experiencing shifts in preferences, and as the "new normal" takes hold of 2021, the industry is…
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Cocktail Trends 2021: Having Experimented With Homemade Cocktails, Consumers Will Be Armed With A Newfound Knowledge Of Spirits, Suggests A New Report

"The pandemic has shifted mindsets and accelerated emerging trends, the report is a window to these changes." Domestic hedonism to mindful moderation…
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This Report Shares How The Pandemic Changed The Way We Consume Alcohol

By now, it’s no surprise that COVID-19 completely upended the bar and restaurant industry—to a point where previously familiar trends are now…
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Alternative DMCM

4 Key Trends Behind Rising Interest in Mocktails

At the start of COVID lockdown, alcohol sales went through the roof as people stocked up and got ready for lots of time at home away from their…
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Please join us tomorrow November 21, 2024 at 12PM ET, for our Understanding the…

Upcoming Webinar: Understanding the GLP-1 Consumers and Innovative Wellness Solutions

Please join us for our Understanding the GLP-1 Consumers and Innovative Wellness…