Latest Articles

Road Trips Were the Travel Trend of 2020 Introducing New Food and Snacking

Trend Perspectives by Cynthia Maxwell It's no surprise that the interest in road trips has risen as the result of 2020 events. Whether it was by car,…
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Consumers Starting to Seek More Functional Benefits From Water

Water on its own can be a healthy choice, but consumers are increasingly looking for more than just the basic benefits from H2O. Functional water has…
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Weight Loss, Relaxation Shaping Beverage Trends

Beverages that promote health and wellness, escapism and value will be in the spotlight next year, according to Imbibe. The Chicago-based beverage…
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[Video] The Meaning of Craft Food and Drink for Millennials

Millennials gravitate towards products that communicate a genuine message and offer a sense of discovery. This has resulted in craft-style branding…
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Tracking Beverage Trends

With restaurants and bars closed for months due to the pandemic and recently opened with diminished capacity, more consumers are quenching their…
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Five Beverage Trends We’ll See in 2021: Imbibe’s Predictions

2020 has been defined by coronavirus: which has changed the way we shop, socialize, entertain and more. And it will continue to be the biggest driver…
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Top Flavor Trends of the 2020 Winter Holidays

There are fewer things more iconic for winter than the image of sipping hot chocolate by a fire or prepping a dinner table full of spiced treats and…
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How to Quench Consumers’ Thirst for Flavored Water With New Innovations

Water is essential, but that doesn’t mean it has to be boring. Increasingly, consumers want to drink flavored water, both sparkling and still. In…
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Three Bartenders Recommend Their Favorite Cognac Cocktails

Back in the day (2019), bars used to be safe spaces to experiment with new cocktails. Experienced mixologists would guide us through uncharted…
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Innovation Meets Nostalgia in Winter Holidays Comfort Food

For the better part of 2020, the COVID-19 pandemic has been throwing off everything, including winter holidays and delayed family celebrations…
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The latest information, innovation and inspiration in the world of beverage including alcoholic beverages and non-alcoholic beverages.

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