Latest Articles

The Next Big Hybrid Foods

More than ever before, creative hybrid foods are emerging and going viral thanks to social media platforms like Instagram and Tik Tok where users are…
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Beating the Beverage Buzz: Analyzing Healthy Drink Trends

Healthy drinks are hitting supermarket shelves, sports stores and spa boutiques alike. Marketing companies are spinning out narratives that accentuate…
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[Video] Top Flavor Trends Investigation for 2020

Every year, our Marketing, Sensory and Consumer Insights team takes pride in selecting the most cutting edge flavor trends that are predicted to drive…
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World Beverage Innovation Awards 2020: Finalists Announced

“The World Beverage Innovation Awards truly celebrate some of the most ambitious new products and developments of the year from both new and…
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Join Symrise Flavor North America in Celebrating World Food Day 2020

World Food Day is calling for global solidarity to help all populations, and especially the most vulnerable. Food is the essence of life and the…
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Trendspotting: CBD Sports Beverages

From flavored vodka to French sake, we take a look at some of the new products hitting the shelves around the globe this month. [more...]
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Good Libations

Tags: Whiskey, Cocktails, Drink Trends Source: Forbes

25 Of The Best Whiskey Cocktails To Make This Season—and Beyond

I typically enjoy my whiskey three ways—in this order: neat, with a splash of water, and on the rocks. That’s not to say I don’t appreciate a…
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The Influence of Simple and Minimalist Lifestyle on Food and Drink in 2021

Trend Perspectives by Cynthia Maxwell What do simple food and beverage trends look like for 2020/2021? It’s all about “less.” How about this: General…
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Trending Ingredients and Health Benefits in Functional Ready-to-Drink Beverages

Beverage consumers want products that deliver on taste while providing a wide variety of functional benefits to support health and wellness goals. [mo…
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Good Libations

Tags: Beer, Innovation, Market Trends Source: Forbes

Oktoberfest Goes Virtual As Beer Sales Chug Along

The annual Oktoberfest celebration is one of the largest folk festivals in the world with millions of visitors from around the world descending on…
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