Latest Articles

The Most Popular Cocktails Around the U.S.

Just like the smell of sunscreen or the sound of a rolling suitcase, a special occasion cocktail can be the key to a vacation mindset. During travel…
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Lemonade Hard Seltzer Wins The Title of America's Favorite RTD Alcoholic Beverage Flavor

It’s Last Call in the Symrise Flavor Madness 2021 and a champion has been crowned. For a month we have been asking 5,000 consumers, in real time, to…
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Mock-Up Recipes Rewrite The Mocktail Playbook

You won’t find any of the usual lame recipes for Virgin Mojitos or Shirley Temples in Mock-Ups: Mocktails for Grown-Ups, a recipe book of…
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[Flavorful 4] Flavor Madness 2021: Hard Seltzers vs Canned Cocktails

It has been a long road for the contenders but we are here; the Flavorful Four. Each regional winner has had to face some fierce competition, at times…
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[Elite 8] Flavor Madness 2021: Hard Seltzers vs Canned Cocktails

It is getting tough for the #1 seeds of Symrise Flavor Madness, only one remains, let’s see how that happened. After this article we will be down the…
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Good Libations

Tags: Drink Trends, Spirits, Flavor Source: SHINE News

Let's Drink to Innovative Spirit: Searching For an Alcohol Alternative

Take a sip of red wine before bed while reading a book, grab a casual cocktail after work for some relaxation, or go all-in for a sensational…
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4 steaming hot beverage trends for 2021

Ready to burst into public consciousness this year is white coffee, a new drink that is similar to the traditional lightly roasted Arabic coffee (not…
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Slideshow: Caffeinated Beverage Market Abuzz With Innovation

The global caffeinated beverage market was valued at $202.63 billion in 2018 and is forecast to grow at a CAGR of 6.81% between 2019 and 2025,…
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[Round of 32] Flavor Madness 2021: Hard Seltzers vs Canned Cocktails

It’s been an exciting time with the Symrise Flavor Madness Bracket! We have now completed the first and second round, eliminating 48 flavors and…
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COVID-19 Pandemic Drives Fundamental Changes in the Business of Alcoholic Beverages

The alcoholic beverages category entered 2020 already experiencing shifts in preferences, and as the "new normal" takes hold of 2021, the industry is…
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Join us tomorrow for our Webinar: Understanding the GLP-1 Consumers and Innovative Wellness Solutions

Please join us tomorrow November 21, 2024 at 12PM ET, for our Understanding the…

Upcoming Webinar: Understanding the GLP-1 Consumers and Innovative Wellness Solutions

Please join us for our Understanding the GLP-1 Consumers and Innovative Wellness…