Latest Articles

Why Rum is Poised to Take Off

"There is real excitement in the premium rum space," says Sean Yelle, category director, dark spirits, at Campari Group, whose portfolio includes…
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Soothing the Caffeine Buzz: CBD + Coffee

Cannabidiol (CBD), a non-psychoactive compound found in cannabis and hemp-- is making waves in mainstream retail, having quickly risen to become one…
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Millennial Parents Driving Change in Children's Beverage Market

The beverage market for children is a tricky business that requires a special approach to both innovation and marketing. While fun shapes, vibrant…
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Symrise and CBD Firm Embark on Next Wave of Beverage Innovation

"Major packaged goods companies put their focus on agile innovation to help fuel growth around their core brands. Agile venturing and creative…
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Good Libations

Tags: News, Drink Trends, Innovation Source: Symrise

Symrise Announces Califormulations, LLC: A Unique Platform to Foster Beverage Innovation

End-to-end beverage concepts for the North American market - A new 100,000 sq ft innovation campus located in Georgia - Integrated access to Symrise…
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Mixologist Angel Teta on What's Trending in Cocktails

Angel Teta, who bartends at Atula in Portland, loves the way someone's face lights up when they take their first sip—even if it’s a mocktail or a…
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Flavor of the Week: Cheese Tea Wins Over U.S. Consumers

Though its name might initially raise eyebrows among American consumers, cheese tea, aTaiwanese-born beverage found throughout Asia, is now gaining…
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Fiber, Probiotics Boost Functional Beverage Category

As more consumers increasingly become aware of the effects of what they put into their body, they are turning to functional beverages to improve…
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How Can Tea Stay Competitive? Innovation in Flavors and Private Label

The Next Wave in Tea details what companies are doing to stay competitive in the industry and whats to come, with a compilation of essays from leaders…
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20 Bizarre Beverage Combinations People Drink

20 Bizarre Beverage Combinations You Wont Believe People Drink Youve heard of rum and Coke, or champagne and orange juice. (Mimosas were invented for…
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Please join us for our Understanding the GLP-1 Consumers and Innovative Wellness…