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Magic Mushrooms: The Next Big Thing In Beverages?

The shroom boom is in full effect. Many US consumers have readily embraced adaptogenic mushrooms – known for boosting immunity, relieving stress and…
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Healthy Lifestyles: Food and Drink Focused on Modern Functional Nutrition & Wellness

In a new world where the global pandemic changed attitudes towards food, medicine, and health, there has been a shift in consumers’ need for…
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Top 9 Flavors Inspired by Emotional Discoveries in 2021

At a time when international travel isn’t feasible for many, and when people’s social interactions often remain limited, taking emotional journeys…
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9 Flavor Trends of 2021 Inspired by Natural Goodness

As consumers look for more holistically healthy options in 2021, they’re turning towards nature. But that doesn’t mean food and beverage brands are…
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Pairing Comforting, Familiar Foods With New Global Flavors Helps Consumers ‘Travel With Their Taste Buds’

Consumers continue to seek comfort from food as they navigate the rise of new coronavirus variants, but many also are bored by the same-old, same-old…
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Symrise Flavor North America Reports on Top Flavors for 2021

As 2021 begins, consumers often use the new year as motivation for a fresh start and an opportunity to embrace change, especially in their food and…
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Top Food and Beverage Trends for 2021 Influenced by Healthy Lifestyle

The overall trend of trying to support healthy living through food and drinks continues in 2021, but this year, there’s even more emphasis on building…
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Top 12 Flavor Trends in North America for 2021

After a year that was like no other for the food and beverage industry, 2021 still contains many unknowns. But while it may be too early to say when…
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[Webinar] North American Top Flavor Trends for 2021

The past year has influenced the future of the food and beverage industry. In response to COVID-19, consumers craved comfort and became hyper aware of…
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Today’s Consumers are Shifting to New Eating Behaviors

You don’t have to be an expert in, well anything, to know 2020 was a year like no other. Words like “unprecedented” were heard on a daily basis.…
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Happy Holidays from Symrise! See you in 2024!

Thank you for reading and sharing in-sight in 2023! We're taking a holiday…

Insights From the StarChefs Panel Discussion in Austin, Texas

As host of the food-centric podcast Flavors Unknown, Emmanuel Laroche knows his…