Latest Articles

Source: Symrise

[Sipping 16] Flavor Madness 2021: Hard Seltzers vs Canned Cocktails

We witness the Sipping 16 play out this weekend and it did not disappoint. After this article we will be down to the final 8 flavors. If you are just…
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Events Good Libations

Tags: Cocktails, Drink Trends, Flavor Trends Source: Symrise

[Round of 32] Flavor Madness 2021: Hard Seltzers vs Canned Cocktails

It’s been an exciting time with the Symrise Flavor Madness Bracket! We have now completed the first and second round, eliminating 48 flavors and…
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Beyond the Plate

Tags: Baking, Chefs, Consumer Trends, Food Trends Source: Symrise

Trend Perspectives: The Virtual Age of Food and Drink

Trend Perspectives by Cynthia Maxwell Post-2020 has opened our eyes to all the ways we can socialize via the internet. Consumers became savvier in…
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Events Good Libations

Tags: Beverage, Cocktails, Flavor Trends Source: Symrise

[Round 1 Results] Flavor Madness 2021: Hard Seltzers vs Canned Cocktails

Alright folks we are live! We witnessed madness the first weekend of play for Symrise Flavor Madness 2021. If you are just joining us, refer to our…
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Events Good Libations Sweet Talk

Tags: Consumer Health, Drink Trends, Food Trends, Innovation Source: Symrise

[Webinar] Reimagine Beverage and Sweet Products for a Healthy Lifestyle

What does ‘health and wellness’ really mean for beverage and sweet categories? Join us on Thursday, March 25th at 12pm EST for our webinar, Reimagine…
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Events Good Libations

Tags: Drink Trends, Flavor Trends, Cocktails Source: Symrise

Symrise North America’s Flavor Madness 2021: Hard Seltzers vs Canned Cocktails

By popular demand, we are back with Flavor Madness 2021. This year's 64-team March Madness style bracket has a twist! It’s a battle between Hard…
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Beyond the Plate Good Libations Sweet Talk

Tags: Drink Trends, Flavor Trends, Food Trends Source: Symrise

Top 9 Flavors Inspired by Emotional Discoveries in 2021

At a time when international travel isn’t feasible for many, and when people’s social interactions often remain limited, taking emotional journeys…
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Good Libations

Tags: Cocktails, Consumer Trends, Drink Trends Source: Symrise

This Report Shares How The Pandemic Changed The Way We Consume Alcohol

By now, it’s no surprise that COVID-19 completely upended the bar and restaurant industry—to a point where previously familiar trends are now…
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Sweet Talk

Tags: Consumer Trends, Flavor Trends, Ice Cream Source: Symrise

Infographic: Symrise North America's Ice Cream Flavor Madness 2020

In 2020, Symrise Flavor North America surveyed 10,000 consumers across the United States to determine America's most beloved ice cream flavor. In the…
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Alternative DMCM

Good Libations

Tags: Consumer Trends, Drink Trends, Flavor Trends, Bars Source: Symrise

4 Key Trends Behind Rising Interest in Mocktails

At the start of COVID lockdown, alcohol sales went through the roof as people stocked up and got ready for lots of time at home away from their…
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Events

Join us tomorrow for our Webinar: Understanding the GLP-1 Consumers and Innovative Wellness Solutions

Please join us tomorrow November 21, 2024 at 12PM ET, for our Understanding the…

Upcoming Webinar: Understanding the GLP-1 Consumers and Innovative Wellness Solutions

Please join us for our Understanding the GLP-1 Consumers and Innovative Wellness…