Latest Articles

Elderberry Demand Soars as Consumers Seek an Immunity Boost

From beverages to popsicles, more companies are adding the deep purple berry to a variety of offerings for its hue, flavor and health appeal. [more...…
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What Food and Beverage Brands Can Expect in Healthy January

We're taking a look back at the health-based trends we identified last January that still stand true today. January is the month for new beginnings –…
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Taste and Price are Table Stakes for Trendy Food Items

Consumers are most concerned about how trendy foods taste, what they cost and how good they are for their health, according to a new report from…
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Plant-based Foods: Good for Consumers, Good for the Planet

There is a new focus on plant-based options, and soybeans – a complete protein – offer enormous potential as an ingredient in a wide selection of…
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The Influence of Simple and Minimalist Lifestyle on Food and Drink in 2021

Trend Perspectives by Cynthia Maxwell What do simple food and beverage trends look like for 2020/2021? It’s all about “less.” How about this: General…
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Health Becoming Integral to Condiment Innovation

Condiment makers are offering consumers more than flavor, with product developers adding healthy attributes to their latest innovations to grow sales.…
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Confusion May Come with Unacceptable Ingredient Lists

The trend of unacceptable ingredient lists began several years ago with Whole Foods Market being a pioneer. Now, many retailers, e-tailers and…
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7 Ways the Pandemic Has Changed How We Shop for Food

When the coronavirus hit, even the most enthusiastic cooks had to adjust to a new, more complicated relationship with their kitchens. For the first…
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Better Fettuccine: How Companies Are Reinventing Pasta For The Low-Carb Era

There are few things more comforting than a big bowl of pasta. Noodles of one kind or another are a staple in virtually every culture worldwide. Fom…
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Immunity Claims Proliferate in New Product Launches

Products carrying an immunity claim, already on the rise before the coronavirus (COVID-19) pandemic, have continued picking up steam. [more...]
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[Webinar] trendscope® 2021+: Global Food and Beverage Trends

Year to year, consumers’ food and beverage choices evolve through the influence…

[Webinar] Plant-based Demand Transforms Sweet Categories

The demand for plant-based solutions in cultured products and frozen desserts is…