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Gallery: April's New Product Launches

As winter (finally) turns into spring, beverage brands are turning up the heat with a range of new launches. In this gallery, we highlight some of the…
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Expo West 2019 Gallery: Functional + Plant-Based + Water

In our last gallery from Expo West 2019, we highlight some of the new and notable products in the categories of water, plant-based and functional…
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Cool Factor: Can Aguas Frescas Seize Their Moment?

Even as flavored water continues to be among the fastest growing beverage categories in the U.S., aguas frescas haven't quite been able to enjoy the…
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Best Of 2018: 5 Crazy Drinks That Created A Buzz In 2018!

A lot of drinks managed to grab prime time headlines in 2018 This year has been quite eventful, as far as drinks are concerned Let's take a look at…
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Rose Water Imbues Treats With Delicate Aroma

Rose water is made by steeping rose petals in water, a practice that probably originated in the Middle East. The premium ingredient is most often used…
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Good Libations

Tags: Wine, Flavored Water Source: Refinery 29

Wine-Infused Water Is Coming - So Even Your H20 Can Be Part Of The Rose Trend

In April, Welch's released a non-alcoholic rose so more people could participate in the #RoseAllDay trend. If you thought that pink juice took the…
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New product Kolibri offers bespoke soft drink drama

A new soft on the scene is looking to bring a more theatrical experience to alcohol-free offerings - without creating more work for bartenders.…
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Top 10 Beverage Trends for 2016 from Around the Web

Much like shifts in food preferences, alcoholic and non-alcoholic beverage consumption will undergo changes in 2016 in the way of new ingredients and…
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INFOGRAPHIC: Latino Taste Preferences

Recently, the Symrise Marketing and Consumer Insights (MSCI) team conducted research as a part of our Sabor in America initiative, focusing on the…
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12 Fun and Refreshing Beverages for Your Summer Days and Nights

Nothing is better on a hot, summer day than a cool and refreshing beverage. The problem, however, is that so many bevera...

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Happy Holidays from Symrise! See you in 2024!

Thank you for reading and sharing in-sight in 2023! We're taking a holiday…

Insights From the StarChefs Panel Discussion in Austin, Texas

As host of the food-centric podcast Flavors Unknown, Emmanuel Laroche knows his…