Latest Articles

What Will the Pandemic Mean for Pumpkin Spice Season?

Fall officially began Tuesday, but as anyone who’s recently purchased coffee, candles, cereal or candy knows, we’ve been knee-deep in pumpkin spice…
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“Consumer Cocooning” and Rediscovering Nature Among Ice Cream Trends

With many people spending more time at home due to restrictions around COVID-19, ice cream sales continue to increase. Consumers worldwide are facing…
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Consumers Seek Comfort in Sweet Baked Goods

At-home consumers aren’t stuck in traffic jams, tied to a train schedule or shuffling their kids to after-school events, but a new routine has been…
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Sweet Talk

Tags: Consumer Trends, Dairy, Gen Z Source: Berry on Dairy

Moo-ving onto Gen Z

Gen Z just spent the past five months close to home and eating at home, where all types of dairy foods were being served, as is or in recipes. The…
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Satisfy Consumers’ Taste for Childhood Memories on National S’mores Day

While this summer’s backyard barbecues and campfires have not been the large social gatherings they’ve been in the past, kids and adults alike are…
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Infographic: Mainstream Flavor Trends Surfacing From COVID-19

The long period of stress, uncertainty, and social distancing will change consumer behaviors for years, even after the pandemic ends. While it’s…
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[Infographic] What Southern Revival Means to Food and Beverage Consumers

As a component of our Southern Revival Initiative, we surveyed +1,000 American consumers to identify their existing associations with Southern food,…
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United States Consumers Turn to Indulgent Treats During the Pandemic

While American consumers have always turned to snack foods for comfort and enjoyment during challenging times, this behavior has been heightened…
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Webinar Recording: Mainstream Flavor Trends Surfacing from COVID-19

As we enter a re-opening phase in the face of COVID-19, we also enter a new phase of consumerism.In response to the pandemic, consumers have swiftly…
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Webinar: Mainstream Flavor Trends Surfacing From COVID-19

As we enter a re-opening phase in the wake of COVID-19, we also enter a new phase of consumerism.Based on extensive research, Symrise Marketing has…
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