Latest Articles

Cold Brew: What's Next?

The hottest trend in coffee is cold brew, and operators are coming up with new iterations to appeal to consumers looking for the smooth, less acidic…
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The Millennial Wine Smell Test: Non-Conforming Beverages

One thing is sure: There's a sense of individuality and you-do-you-ism to this generation that has carried over to alcoholic beverages. The recent…
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Consumers Are Prepared To Pay More For Sustainable Beer, Says Study

The majority of beer consumers in the US are willing to pay more for beer produced with sustainable practices, according to a study from Indiana…
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Rose Shouldn't Go Away with Summer: 5 Reasons to Sip Rose Wine This Fall

I've never been down with this marketing smokeshow notion that ros is merely a seasonal beverage. Is a chilled bottle of rose perfect for summer…
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Halloween Cocktail Roundup

These Halloween inspired cocktails display seasonal, fall flavors and feature everything from milk washing to activated charcoal. [more...]
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Millennials Are Obsessed With Cold Brew Coffee

Theres no denying that cold brew coffee has been the buzz menu item for the past few years, with some industry experts even arguing that its become…
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Good Libations

Tags: Wine, Millennials, Drink Trends Source: Symrise

Rosé: The Millennial Pink Drink That’s Here To Stay

Rosé all day. Need we say more? If you’re behind on the blossoming trend of rosé wine, don’t worry, you’re not too late. Growing in popularity as a…
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Nitro-Infused Cocktails Are The Latest Mixology Trend

If youre a fan of craft beer, you probably know all about nitro. The term refers to the use of nitrogen gas to carbonate beer. Guinness and…
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Bartender, There's Cheese In My Drink: The How & Why Of Fat-Washing Spirits

Fat-washing spirits. It sounds disgusting, right? But, when a bacon bourbon old fashioned is on the menu, it sells like hotcakes (smothered in bacon…
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Is Craft Beer Approaching a Bubble?

While craft beer continues to sell well, there are potential signs of trouble ahead. Growth has slowed. After posting years of double-digit sales…
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Happy Holidays from Symrise! See you in 2024!

Thank you for reading and sharing in-sight in 2023! We're taking a holiday…

Insights From the StarChefs Panel Discussion in Austin, Texas

As host of the food-centric podcast Flavors Unknown, Emmanuel Laroche knows his…