Latest Articles

[Infographic] Flavor Madness 2021: America's Favorite Ready-to-Drink Alcohol

Symrise Flavor North America's 2021 Flavor Madness was a competition between hard seltzers and canned cocktails. The flavors that made up our 64 team…
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Chef Misti Norris Breaks Culinary Boundaries Through Foraging, Fermentation and Fire

Google Misti Norris and you’ll find a lot has been written about her, especially in the past year and a half. Ever since the North Carolina native…
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Chef Divya Alter: Ayurvedic Ingredients That Promote Health and Wellness

A chaotic 2020 has elevated the importance of physical and mental wellness, leading consumers to seek out foods and beverages that promote their…
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Healthy Lifestyles: Food and Drink Focused on Modern Functional Nutrition & Wellness

In a new world where the global pandemic changed attitudes towards food, medicine, and health, there has been a shift in consumers’ need for…
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3 Healthy Snacking Trends in Sweet and Savory Categories

Even those embracing health and wellness need a little indulgence, which is what our Healthy Lifestyle Initiative calls Permissible Pleasures. This…
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Lemonade Hard Seltzer Wins The Title of America's Favorite RTD Alcoholic Beverage Flavor

It’s Last Call in the Symrise Flavor Madness 2021 and a champion has been crowned. For a month we have been asking 5,000 consumers, in real time, to…
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[Mini-Webinar] Sweet Taste Solutions for Your Brands

Do you work in bakery, cereal or sweet snacks? If so, join our Sugar Experts on Thursday, April 15th at 12pm EDT/9am PDT for a very sweet episode of…
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[Flavorful 4] Flavor Madness 2021: Hard Seltzers vs Canned Cocktails

It has been a long road for the contenders but we are here; the Flavorful Four. Each regional winner has had to face some fierce competition, at times…
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[Elite 8] Flavor Madness 2021: Hard Seltzers vs Canned Cocktails

It is getting tough for the #1 seeds of Symrise Flavor Madness, only one remains, let’s see how that happened. After this article we will be down the…
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Culinary Chronicles

Tags: Flavor Trends, Chicken Source: Symrise

New and Emerging Trends In Culturally Inspired Hot Chicken

Culinary Chronicles by Chef Vince Fazi Traditional Nashville Hot Chicken has undoubtedly made its mark in the flavor landscape.  However, we’re now…
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Join us tomorrow for our Webinar: Understanding the GLP-1 Consumers and Innovative Wellness Solutions

Please join us tomorrow November 21, 2024 at 12PM ET, for our Understanding the…

Upcoming Webinar: Understanding the GLP-1 Consumers and Innovative Wellness Solutions

Please join us for our Understanding the GLP-1 Consumers and Innovative Wellness…